Most shared-equipment teams know exactly what is broken about their process. Someone texts “who has the 50mm?” Someone else updates a sheet three days late. A camera comes back with a cracked filter and nobody can say when it happened.
Enterprise asset platforms solve a different problem: depreciation, procurement workflows, and ITAM at scale. School media programs and AV cages need something narrower—who has it, when it is due, and what shape it is in.
Gearlog is built for that wedge: printable QR labels, fast checkout, reservations, and service history without asking a department to adopt a suite meant for the CIO.